How We Make Money

Transparency About Our Business Model

Our educational content — including guides, calculators, and planners — is free for everyone. We believe consumers deserve clear information before they talk to an agent, not after.

How we earn revenue

We may receive compensation in the following ways:

• Licensed agent referrals. When you request to be connected with a licensed professional through our forms, we may receive a referral fee from the professional or agency that contacts you.
• Advertising. We may display advertisements on the site, which are clearly labeled as such.

What this does NOT affect

• Our compensation does not affect the neutrality of our educational guides.
• We do not recommend specific insurance carriers or products.
• We do not sell your personal information to lead buyers or data brokers.
• Our calculators and planners remain free regardless of whether you request agent contact.